Your tons of Instagram followers are valueless and mean nothing if you can’t convert them into paying customers.
According to content analytics Parse.ly, using links in bio in Instagram adds 10 to 15% additional Instagram referral traffic.
As Instagram doesn’t allow you to have links to other external sites in their posts and the Instagram bio links are only clickable links, it is very important to optimize your bio link.
But for what?
Only to drive traffic?
No, you shouldn’t.
Table of Contents
Why It’s Important to Choose Instagram Link In Bio Tools Carefully:
As there is only one link in your Instagram bio, you should optimize it not only better, but effectively to get the maximum ROI, Drive Traffic, Generating Leads, etc.
Now, remember, these visitors or traffic are one-time visitors to your landing page.
So you have to be careful before choosing an Instagram social link in bio tools to optimize it.
You should have access to maintain your brand by having the brand logo, brand color, eye-catchy image or design, customizable profile, retargeting option.
What Is the Problem with Your Current Link in Bio Tools?
If you are still using all typical tools like LinkTree to optimize your Instagram link in bio, say “NO” to them now.
You shouldn’t compromise with your branding by using their logo and color in your profile.
Even if you can, the money is costly for affiliates marketers, coaches, content creators, and social media influencers.
If there is no analytics in the current tool you are using, trust me it’s a complete waste of your investing.
Because you are missing a huge amount of data to rebuild your effective marketing strategy and measure.
Now which Instagram link in bio tools will you choose?
8 Killer Tips to Know Before Purchasing Any Link in Bio Tools for Instagram:
Here is some key point guideline to notify before purchasing any tool for your Instagram link in bio optimization:
1. One Page Website Is Better:
Everyone admits that a single website landing page is better than a just link list page to get the benefit of SEO, build trust, and optimize your brand to change the game.
So choose a link in the bio tool that works as your landing page to manage your personal needs, giveaways, podcasts, business portfolio, and others from one place.
So that Link in bio it’s not only just a link in bio, it’s a game-changer of your Instagram that gives you maximum leads.
2. Clickable Link with Each Post:
People use the word Link in Bio to let their users know that their bio has the link.
But there are some tools like LinkJoy that turn your Instagram grid into a clickable landing page.
You can also use a single link for your all posts and drive traffic through each of these posts.
Every post will have a link with no restriction.
All of your social media followers and fans are important traffic to you as they know you and they love you.
So you should waste one single traffic that clicks from your post.
3. Easily Buildable Landing Page:
Some links in the bio tool create just a block with text and insert a link with a border while some use the only image.
So users get confused when clicking these links and think they are in another Instagram feed full of images.
So choose a link in bio tools that offer a simple but powerful micro landing page.
It is better if there are multiple temples to start and customize them easily.
I love how “LinkJoy” has a straightforward drag and drop modules to create a mobile fast landing page that achieves any CTA you want.
You can customize the total appearance and add some fancy blocks with images, icons, text, and buttons to make it dynamic.
You can also add image carousel, Dynamic Feed, YouTube Video Block, Subtitle and Text, Button and Text, Social Links, and many more.
Instagram is a mobile-based image social media platform and 47% of its total users access it from mobile rather than Tablet.
So mobile-friendliness of your Instagram link in bio tools is very important.
If your landing page can’t be shown properly to users, who cares what you are worth or not.
The landing page must load fast on the mobile.
5. Tracking and Analytics:
It is one of the most essential features of Instagram link in bio tools but you will notice the majority of the link in bio tools doesn’t focus on it and some of them don’t have these features at all.
Before choosing the link in bio tools, make sure it has an analytics dashboard-like “LinkJoy ” where you get every single one of your click’s analytics, demographics, and other data to analyze.
It has the cool features of Link Retargeting like
- UTM Parameters,
- OG Meta Tags,
- GDPR Consent,
- AB Rotator Testing Etc.
This is how you can be more efficient while building new strategies and making decisions.
Don’t forget the user click and visit your link from Instagram bio links are your one-time visitor.
So receiving their data and creating a new list with each visitor to run a retargeting campaign is most important.
I like “LinkJoy’s” features of Tracking Pixels List where you can give a name of pixels and set tracking ID for Google Analytics, Google Tag Manager, Google AdWords, Facebook Pixel, Snapchat Pixel, Pinterest Pixel, Quora Pixel, Linking Pixel, and so on.
7. Brand Is a Concern:
Many Instagram links in bio tools show their logo and color on the page which is enough to kill your brand.
So It’s essential to choose a link in bio tools that allow customizable font, background, button, logo, Icon, and color to promote the brand.
It is very important, especially for personal, businesses, and agencies to build and promote their brand.
8. Choose Tools That Boost ROI:
If you can’t constantly improve your ROI, how do you grow up?
So that you can track and target from different geographies, devices, locations, time zone, and much more where there are not only numbers but also insights.
It is very important to get better conversions with customizable short branded links.
So make sure there are tag features, generating QR code, hashtag, Meta, or OG Keyword so that Your one bio links in enough to rule all of them, change the game and drive content, sales, and socials.
So the decision is yours, are you ready to increase your ROI more than 10 times?
So choose your link in bio tools smartly.
So stop wasting your Instagram traffic now and make sure you have a one-stop showcasing website page that acts as a landing page or home page.
The FreshAI also reviewed some AI Social Media Marketing tools and talked about their pros and cons, so check out our other blogs.