Before people switched from traditional marketing to digital marketing, nowadays, smart people focused on more traditional digital, internet, and online marketing to Word of mouth marketing or WOMM.
SEO, PPC, Social Media Marketing will all still work, but not like how WOMM is working.
You can find the simplest answer of “True or false? Social media is a key driver for word-of-mouth marketing” online for Hubspot Inbound Certification Exam Answers.
Or find many hours-long articles on building word-of-mouth marketing strategy.
But in this article, I will tell you how you can use word-of-mouth marketing for your business in social media.
Within a few minutes, you will be able to build your free social media word-of-mouth marketing killer strategy by identifying your super fans, motivating and inspiring them, building a community, generating user content, using hashtags, etc.
You will know how to find marketing influencers, get ratings and reviews, give incentives, rewards, giveaways, and gifts to grow your sales and brand using social media.
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Why Is Word of Mouth Important for Social Media Marketing?
Word of mouth marketing works better than any commercial marketing campaign or strategy results. It is because of increasing brand value, selling, and making customers more loyal.
According to “American Marketing Association – AMA”, 92% of people believe in recommendations from their friends, grandmother, family members, children, rather than seeing advertisements on TV commercials, billboards, Facebook, newspapers.
So while your audience believes what their friends or family tells them, and your customer is connected with you through social media, why not influence them to talk about you and share about you with their circle.
Even 64% of social media marketers honestly believe that in 2022, Word of mouth marketing will be the most effective, efficient, and powerful form of advertising and marketing.
For Which Business Is Social Media a Key Driver of Word-Of-Mouth Marketing?
So I don’t know what niche you are working for in your business in social media, but Word of mouth marketing works for any niche and business.
Among them, there are some categories where Word of mouth marketing can drive the results in social media marketing.
They are given below:
- Food & Beverage,
- Consumer Goods,
- E-Commerce Stores,
- B2B, Agencies,
- Lifestyle Brands,
- Local Businesses,
- Celebrities and
- so on.
Most billionaire companies became billionaires not because of their killer marketing strategy but Word of mouth marketing.
Does word of mouth marketing only work in social media?
Not it’s not.
Word of mouth marketing combines product marketing, content creating, and social media marketing.
Word of mouth marketing has relation with social media marketing as the main key is taking real care of your customer.
So you can use social media to take efficient care of your customer, but of course, there has to be a real and quality problem-solving product or service.
So let’s look at how.
How to Use Social Media as A Key Driver of Word of Mouth Marketing for Your Business?
1. Invest Time and Effort in The Customer Experience That Drives Their Share in Social Media:
People don’t react to a neutral experience. They go back home and talk or update their social media about either positive experiences or negative experiences.
So provide them great customer service and offer free shipping, including custom packing with personalized stickers, notes, or coupons.
If you have loyal customers, reward them.
Find out their social media to know their birthday or anniversary and give them free gifts based on their likes.
Send them some customized exclusive content, offers, coupons, discounts by mentioning their name and some previous memory to make them feel unique.
Celebrate their shopping anniversary with your business. You won’t believe this impact on their Word of mouth spreading offline and social media.
This is too little initiative and investment to replace your small part of the social media marketing budget but enough to get your customer talking and sharing with their circle of people about your product or brand.
2. Ask Your Customer to Rate and Review Your Product and Services:
95% of customers are likely to read the product review and rating before making purchasing decisions.
If you have to sell your product on a website, you can add reviews to your product or service page below and share them in your social media accounts to build more trust.
But if your business is social media-based, it’s easier.
You can ask your customer to leave a rating and review on some factors by giving them cashback, discounts, or coupons on their purchase.
That’s how other people get assured about your product quality and money value from previous customers’ words when visiting your product page or accounts.
These reviews and ratings can also be your new content to share and display on the homepage and provide your significant insights.
3. Build Your Community On Social Media for More Engagement:
It’s not difficult to gather your customers, fans, the audience in your group, and your page and update them about your products, company, brand, offers, etc.
Once you’ve done this, you will get many data insights to look at which social media they spend most of the time, which time they are active, their interest, mind set up, casual or formal, straight-laced or humorous, etc.
That will help you find new ways of engagement and build your social media marketing strategy.
More benefit is you won’t have to be dependent on your content while they will generate content and publish on your platform.
Reply to every person’s comment, and react to make them feel their connection with your brand.
Take any feedback seriously, whether it’s good or bad.
Solve their issue before it becomes a problem and ask for their suggestions.
This simple task will be a powerful fuel of word-of-mouth marketing for your business.
4. Don’t Forget About Hashtags with User-Generated Content:
Please create your hashtags for your product or brand to use with each post to make your audience familiar with it.
To find the latest trendy hashtag from the entire social media and your competitor Predis AI is one of the best AI tools I have ever seen with more valuable use.
Ask your customer to share their experience on social media and post with your hashtag so that you can find it.
Once you find it, share it in your profile with gratitude.
You also can encourage customers to create content by themself and post it on your pages, groups like unboxing videos, first use, etc., and tag them when you share it.
Your customer will be excited and more than happy to see it.
That’s how they will share it with their friends and contribute word-of-mouth marketing for you.
You can ask for a vote in a social media poll which brings it to the next reach level.
5. How Important Is the Giveaway, Gift, Referral, Or Affiliate Program?
No matter how small, big, local, international, physical, or digital a product or company you have, these are the most typical and effective ways of Word of mouth marketing.
Offering free small gifts, discounts, or cash back for a reference can increase your sale.
The same discount can also be available for the new customer buying from the referral, making a win-win situation for old and new customers.
Nowadays, there are a lot of powerful Artificial Intelligence social media marketing tools out there for handling social media giveaways, referral programs, lead generating, etc.
Recommended: 10 Help of AI in Social Media Marketing You Should Know in 2022
It is easy to run flash sales on autopilot on your social media with a referral promotion.
You can use AI software like Woorise that manages your referral marketing campaign by encouraging the most enthusiastic clients to turn their main fans into leading promoters.
It is easy to track the referrals to claim their rewards with the easy reward system.
6. Care Is the Greatest Marketing Strategy Out There:
If you can take care of your customer, they will be more loyal, and if you take care of your audience, they will be your customer.
So as you can be connected with your audience, give them the straightforward purchase time when they are good and ready.
One of the greatest gifts for themself is you, your brand.
Do something with them and for them to think you care about their opinions.
7. Equip Is Another Great Way to Use Social Media to Utilize Word-Of-Mouth Marketing.
Please give a reason to your follower audience so that they talk about you.
Of course, if you have a great product or service, they will do it themself. Except that, you can share some fun facts about your company with your audience.
Give some reason like disclosing some unbelievable facts, incredible and inspirational stories, or just how you started and your struggles in the past so that it equips your audience and lets them talk about your business.
Your social media platform can inform your audience about your business insights, knowledge, and shortlist of your loyal and regular customers.
It will bring your brand name to an outside customer who wouldn’t typically know.
8. If Your Consumers Are Not Actively Talking About You, They Forget You.
Each of your audiences in social media has its social circle. So you must find ways that are how your audience will discuss you.
That’s how you can utilize the power of social media marketing.
So rather than just sharing something with them, you can find some new way to get engaged in conversation with your fans.
When you listen to their opinion and make a conversation, they will share it.
So let them know their opinion matters to you, and that’s very important.
So empowering your audience in social media is letting your audience take part and contribute to your business as a whole and feel like it matters.
You can see big brands like Starbucks find and use such ways to increase their word-of-mouth marketing.
In this social media age, it’s easy to find different ways to utilize this Word of mouth factor.
9. Find The Top Influencers in Your Niche and Outreach Them:
The global measurement of trust “Edelman Trust Barometer” says that 58% of consumers acknowledged purchasing a product because social media influencers have recommended it.
You can find the top influencers in your niche and outreach, build a relationship with them and ask them to mention your product or service.
This is also one of the best word-of-mouth marketing ways to use social media and gives your high engagement rates.
Try to find as many relevant influencers, or you can use Zlappo AI tools that identify the top influencer in your niche.
You can provide a trial product to them to use and make a video, write an article, or other types of content that suits your product and audiences.
I can guarantee you will need less social media marketing budget and effortless than before if you implement proven Word of mouth marketing using social media.
It works as one of the most effective key drivers of sales without spending too much time, energy, and money on social media marketing, and your customer promotes your brand by spreading the word to their circle of social media.
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